The quiet problem
Good businesses lose buyers when the offer is hard to repeat, the proof is thin, the page asks too much too soon, or follow-up arrives after the moment has passed.
What to fix first
Look for the first place a serious prospect hesitates. That is usually where the message, proof, page, offer, or follow-up needs to become clearer.
The rule
Before adding another channel, make the current sales path easier to understand, easier to trust, and easier to act on.
